my thoughts on using ai in creative workflow pipelines
The doors of artificial intelligence in the artistic worls have opened wide and will never be closed again, this is a fact from which we must start to build this conversation.
I've seen all kinds of reactions from digital and non-digital artists, many have decided to delete their works from the most well-known platforms to not make them available to AI, others have started posting hundreds of images straight out of AI like crazy, there it's a large chunk who hate them and another who love them.
As often happens, I find myself exactly in the middle of these positions.
I believe that the innovation brought by AI such as Midjourney is unstoppable and difficult to standardize. Let's face it, we have been trying to give rules to the internet world for years and the results have always been scarce and uneven, this sector will be no exception to this rule.
It's undeniable that the demand for the production of images by concept artists and illustrators has suffered a sharp decline, individuals and small businesses can have cheaper and more effective access to the creation of concepts that are often effective for their needs.
But we have to take a step back, pick up the dusty art history book on the shelf and put the historical period we find ourselves living in into perspective.
There have always been revolutions in the artistic field, from prehistoric times.
The invention of gouache as a method turned the art world upside down, as well as the invention of oil painting, and the huge revolution of the dark room to see a flat image and standardize the prospective rules. As did the much more recent leap from physical to digital art.
Now let's apply our short-term memory to this, how much hate, shock, and friction was there? "Digital artists are not real artists! Traditional art will die!" We're not even talking about 50 years ago, and everyone seems to have already forgotten about it. The reality is that every artist who wants to make art has a new tool, we can freely decide whether and how to use it.
Of course there are ethical and unethical uses of the tool we have at our disposal with AI, copying another artist's style is not ethical and we all agree on this, but is it really something we couldn't do before? No, it could be done, only it required more effort, it was more difficult.
So what really turn on the hate it's the ease with which rules can be broken, the ease with which someone can take our art and potentially monetize it using a cent of the effort we put into learning those techniques over decades of study. And I understand this, I too feel this fear in the monkey part of my head. But despite this I can only be happy for the tremendous innovation of these AIs, the creative possibilities they have opened up to us are enormous and largely unexplored, I'm now experimenting using them in the middle of my work pipeline, or to generate textures, bases, palettes of colors and more (yes, I link my own style for reference, you can hate me a little less now).
The AI doesn't stop me from continuously wanting to improve myself and my style, on the contrary, I find it a huge incentive for creativity, a huge stimulus to dig deeper and deeper into this infinite well of creativity.
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